Side Hustle Launch Checklist
From idea to first paying customer with a sequenced, bite-size plan — sized to 5 hours a week. Pick your hustle model, work the checklist in order, run the 14-day first-customer sprint, and track revenue for 90 days.
Your launch plan
0% of launch tasks complete ·
2 · Launch checklist — in dependency order, ~5 hrs/week
Work top to bottom. Each phase unlocks the next: nail the offer before pricing, price before chasing customers.
3 · First customer in 14 days — the sprint
A day-by-day sprint to land paying customer #1. About 45 minutes a day.
0% of sprint days done
4 · 90-day revenue tracker
Log income and costs weekly. Honest numbers beat hopeful ones — this is how you know if the hustle works.
Goal progress: 0% of
| Week | Income ($) | Costs ($) | Hours |
|---|---|---|---|
| Total | $0 | $0 | 0 |
Educational tracking only — set aside ~25–30% of profit for taxes and talk to a tax professional about your situation.
Go Deeper with the Book
This checklist is just the start. Side Hustle Made Simple by Kimani Upshur, M.Ed. takes you deeper — picking the right hustle, pricing, finding customers, and growing without burning out.