Pricing Strategy Wizard

1. Your costs

Materials / direct cost per unit ($) What each sale costs you in materials, ingredients, shipping, or fees.

Your time per unit (hours) Hands-on time each sale requires from you.

Your hourly rate ($) What an hour of your time is worth. Be honest — underpricing your time is the #1 pricing mistake.

Monthly overhead ($) Rent, software, insurance, subscriptions — costs that exist whether you sell or not.

Expected sales per month (units) Realistic estimate. Overhead is spread across these units.

Desired profit margin (%) Your target margin on each sale, after all costs. 20–40% is typical for small businesses.

2. Your market

Competitor low price ($) Cheapest comparable offer you can find.

Competitor high price ($) Priciest comparable offer.

Who is your customer? Price sensitivity differs by buyer type — this shapes the value-based model.

3. Your cost breakdown

Margin at your desired target

4. Four pricing models, side by side

Each model prices the same product differently. Monthly profit assumes a realistic volume trade-off: lower prices move more units, premium prices move fewer.

5. Your price-testing plan

Never set a price and forget it. Run this experiment to find what the market actually accepts:

6. Discount guardrails

Discounts feel generous but quietly destroy margin. These guardrails keep you profitable:

Go Deeper with the Book

The Pricing Strategy Wizard is just the start. Marketing Made Simple by Kimani Upshur, M.Ed. takes you deeper — positioning, pricing psychology, and getting customers to say yes.

Get Marketing Made Simple — $4.99